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JAMESON WHISKEY
What do you get when you let a Gen Z cusp-er lead copy for the most popular Irish Whiskey in the world? More timely tweets, jokes about threesomes, and the highest social engagement spikes the brand had ever seen.
In 2020 when our favorite holiday was cancelled and our entire campaign needed to pivot in less than a week, I was proud to help the brand hit over 1 BILLION impressions and make a real difference in our bartending community.
My second proudest point? I became their legal team's worst nightmare.
Role: Lead Copy
Art Direction by: the insanely talented Haley Cimillo and Annalie Bouchard
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