NIKE: STUDIO NYC

Nike’s reach extends far and wide within the sports world, but to launch this new campaign we needed to look a little closer to home.

 

Nike Studio: NYC was created by Nike NYC as a resource for city runners — and needed our help with awareness and visibility. Using the established vibrant color palette and bold TOV, the creative team produced multiple organic and paid social assets that reached over 3 million users in the NYC area.

 

To immediately communicate the Nike aesthetic, the team developed motion graphics approach that married the adrenaline of a runner’s high and the innovation Nike is famous for. Most importantly, we successfully engaged with our elusive Gen Z audience driving excitement and sign ups and connecting runners to explore safer, smarter, and further — together.

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Role: Copywriter