PLayboy

When you think Playboy, what's the first thing that comes to mind? 

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Boobs? Bunnies? The articles? (yeah right) 
 

The team at WITHIN has been working closely with Playboy to help refine their display ads, OOH presence, and even social posts. The goal is to help this cultural giant successfully make the shift from magazines and merch to apparel powerhouse. 

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We want fans to own their sexuality and their confidence for themselves, and be assured that anyone can be a Playboy bunny if they have the attitude. 

 

Role: Copywriter 

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