TROJAN CONDOMS

Let's talk about sex, baby! Trojan Condoms found success launching their "Big Sexy World" campaign but wanted to connect more with at-risk populations in their natural habitats.

 

Enter stage left: the Night After Night "Trojan Van".

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I got down and dirty assisting in the creative concepting for the van, writing website and radio copy, and playing around with plenty of innuendo. Watch our case study video here.

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Role: Copy Support

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Art Direction by the empowered Sasha Zaitsev